Real food protein.
Nothing else.
Paleo Pro started in a kitchen, not a lab. One man rebuilding his body with real food, and a protein powder he couldn't find anywhere — so he made it.
Doug · FounderIt started with a hospital bed and a rule.
After a life-altering accident left Doug unable to walk, doctors gave him a long road and no promises. He gave himself one rule: only real food. No fillers, no shortcuts, nothing he couldn't name.
Rebuilding a body takes protein — a lot of it. So he went looking for a powder that matched the way he was eating. Every bag on the shelf read like a chemistry set: whey his gut couldn't handle, sweeteners from a lab, gums and "proprietary blends" nobody could explain.
Two proteins. One complete scoop.
Grass-fed beef protein isolate for the backbone. Egg white protein to round out the amino profile. Together they deliver every essential amino acid a protein can carry — with nothing along for the ride. That was the whole idea, and it still is.
The same way since day one
Paleo Pro went from Doug's kitchen to Sprouts and Whole Foods nationwide. The formula never changed. Five ingredients in the flavored scoop, three in Plain Naked. Every batch third-party tested, every result published. Over a decade later, the label still fits on one hand.
— Doug, Founder
Three rules we don't break
Raised right
Grass-fed cattle on open pasture. Cage-free egg whites. If it isn't real food from the start, it isn't in the bag.
Made simple
Five ingredients you can name. No whey, no soy, no gums, no artificial anything. The shortest label in the aisle, on purpose.
Proven, not promised
Every batch is third-party tested for heavy metals, microbes, and label accuracy. We publish the results. If we can't cite it, we don't say it.
Built for every season of training and life.
From one kitchen to 100,000+
The accident
Doug is told he may not walk again. He decides real food is the way back.
The kitchen
Beef and egg, mixed by hand. Friends start asking for bags of their own.
The shelf
Paleo Pro lands in Sprouts, then Whole Foods. Same five ingredients.
The line
Carnivore Complete, collagens, and organ capsules — all built on the same rule.
Questions for Doug or the team? Write to info@paleopro.com — a person answers.