Eat Like Your Great-Grandfather
PaleoPro started in a kitchen with one rule: real animal protein, nothing else. Over a decade later, we're still keeping that promise — nose to tail, grass-fed, and clean to the last ingredient.
He Couldn't Find It. So He Made It.
After a life-altering accident left him unable to walk, Doug rebuilt his body with real food — no fillers, no shortcuts, just the nose-to-tail nutrition traditional cultures had always relied on. Organ meats, grass-fed protein, bone broth. The foods that actually moved the needle.
When he went looking for a clean protein powder to match that lifestyle, nothing on the shelf came close. Every option was a 25-ingredient label hiding behind a proprietary blend. So in 2013, he made his own — in his kitchen, with a single rule: real animal protein, nothing else.
That kitchen experiment became PaleoPro. Over a decade later we're on shelves at Sprouts and Whole Foods nationwide and trusted by 100,000+ customers — but the rule hasn't changed.
— Doug, Founder
Four Rules We Won't Break
PaleoPro isn't built around a trend. It's built around the way humans actually ate for two million years — and the standards we refuse to cut.
Real Food, Nothing Else
Short labels you can read out loud. No fillers, no gums, no proprietary blends, no synthetic shortcuts — ever.
Nose to Tail
The whole animal was prized for a reason. Organs, protein, tallow, and bone broth — the most nutrient-dense foods on the planet.
Grass-Fed & Pastured
Sourced from grass-fed, pasture-raised cattle and freeze-dried to keep the nutrients intact. Made in the USA.
Animal-Based, Bloat-Free
No whey, no dairy, no soy. The clean animal nutrition your body recognizes — and your gut actually tolerates.
From a Kitchen to the Shelves
The First Batch
Doug builds the original formula in his own kitchen — real protein, nothing else.
Word Spreads
The clean-label promise catches on. PaleoPro grows beyond the kitchen.
On the Shelves
The lineup expands nose to tail and lands in its first retail stores.
Nationwide
Stocked at Sprouts Farmers Market and Whole Foods Market across the country.
100,000+ Strong
A full animal-based lineup and a community over 100,000 customers deep.
Nothing to Hide. Everything to Prove.
Every ingredient on the label, every claim backed by certification. Made in the USA the way we've done it since 2013.
On Shelves Nationwide
Prefer to grab it in person? You'll find PaleoPro at Sprouts Farmers Market and Whole Foods Market locations across the country — the same clean label you get here.
Real Food. Nothing to Hide.
Animal-based, nose to tail, and clean down to the last ingredient — the way it's been since 2013.