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Protein for Older Adults

Complete protein for people who intend to stay strong. 26 grams per scoop, 120 calories, no dairy.

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The Standard

Built on Integrity, Not Short-Cuts

Every PaleoPro product is made with transparent ingredients, responsibly sourced animal-based nutrition, and zero unnecessary additives. If it doesn't support real results, it doesn't belong.

Every PaleoPro product starts with grass-fed, pasture-raised beef and ends with an ingredient list you can actually read. No dairy. No soy. No fillers. No guessing.

  • Paleo Protein Powder — 26g of protein from beef-isolate protein in four flavors. The same formula Doug has used every morning for seven years.
  • Carnivore Complete — Beef protein, bone broth collagen, organ blend, and beef tallow. Nose-to-tail nutrition in one scoop.
  • Bone Broth Collagen — Type II collagen with turmeric and black pepper for joints, gut, and connective tissue.
  • Organ Capsules — Desiccated liver, organ complex, and testicle. The nutrition your grandma was right about, without the fork.

All products are paleo-certified, keto-friendly, and sourced from cattle raised without antibiotics or added hormones. Learn why grass-fed sourcing matters →

Grass-Fed & Pastured

Sourced from grass-fed, pasture-raised cattle and made in the USA.

Clean Label

Short ingredient lists. No fillers, gums, or proprietary blends.

Nose to Tail

The most nutrient-dense animal foods, made simple and shakeable.

60-Day Guarantee

Not satisfied? We'll make it right — risk-free, every order.

Field Notes

The Dose Went Up. The RDA Never Moved.

After about 50, the same scoop of protein builds less muscle than it did at 30. Researchers call it anabolic resistance, and the fix isn't exotic. It's a bigger dose per sitting, roughly 25 to 30 grams, hit consistently. The problem is that the protein RDA of 0.8 grams per kilogram was written as a floor for the average adult, and nobody went back and revised it. PROT-AGE, the international working group on protein and aging, puts the working number at 1.0 to 1.2 grams per kilogram. For a 175-pound person that's the difference between 64 grams a day and 95. Everything on this page exists to close that gap without a pile of sugar or a dairy base your gut stopped tolerating a decade ago.

What Actually Changes After 50

Three shifts, and not one of them is about willpower.

  1. The per-meal threshold rises. In controlled dose-response work, older adults needed about 0.40 grams of protein per kilogram of body weight in a single meal to max out muscle protein synthesis. Younger adults got there on 0.24. Same body, higher entry fee. In practice that's 25 to 30 grams in one sitting instead of 15 grazed across an afternoon.
  2. The daily target moved and the guideline didn't. The 0.8 g/kg RDA was set to prevent deficiency, not to hold muscle. PROT-AGE recommends 1.0 to 1.2 g/kg for adults over 65, and 1.2 to 1.5 with training or during illness. Nothing about the RDA was wrong. It was just answering a different question.
  3. Appetite shrinks while the number climbs. Portions get smaller at exactly the age the requirement goes up. That squeeze is the whole problem, and it's why calories per gram of protein starts mattering more than it ever did at 30.

What to Look For on the Label

  • 25 grams or more of complete protein. Below that you're under the per-sitting threshold and paying mostly for packaging.
  • Sugar in single digits, ideally zero. Plenty of drinks sold for this age group carry 15 grams or more. That's a formula built to put weight on, which is a real job, just not this one.
  • Enough leucine to matter. Leucine is the amino acid that triggers muscle protein synthesis, and the threshold sits near 2.5 grams per dose. Collagen has almost none of it.
  • No dairy, if your gut has opinions. Lactose tolerance falls with age, and gut discomfort is the most common reason people quit a protein habit that was otherwise working.
  • Made in the USA, on a label short enough to finish reading.

Choose Your Protein

Doug built the Paleo Protein formula during his own recovery, back when he couldn't walk and had to rebuild on real food. Four ingredients. He hasn't changed it since 2013, which is either stubbornness or confidence depending on who you ask.

  • Paleo Protein Powder. 26 grams of complete protein at about 120 calories, with zero sugar. Grass-fed beef protein isolate, egg white protein, monk fruit, sunflower lecithin, and that's the whole list. No dairy, no lactose, no soy, no gums. Four flavors, including Plain Naked for cooking or for anyone who wants no sweetener at all.
  • Grass-Fed Bone Broth Collagen + Turmeric. A standardized 16 grams of grass-fed collagen per scoop with turmeric root, for joints and connective tissue. Drinks hot like a broth or cold in anything. Collagen won't cover your protein target, and it isn't trying to.
  • Protein+ Multi-Collagen. 20 grams of protein and four collagen sources in one 90-calorie scoop, for people who'd rather not run two tubs.
  • Carnivore Complete. Protein plus five grass-fed organs, tallow, and bone broth in a 180-calorie scoop. Closer to a meal than a supplement, and the food-first answer when appetite is the limiting factor.
  • Beef Organ Complex. Grass-fed liver, heart, kidney, and more, gently dried into capsules. Micronutrient density for people who are never going to cook liver, and that's most of us.
  • Daily Strength Stack. Paleo Protein and Beef Organ Complex together, $20 off. The everyday pairing: hit the protein number, cover the micronutrients.
  • Structural Rebuild Bundle. Protein plus collagen, $20 off. Built for the joints-and-connective-tissue side of staying capable.

Not sure where to start? Read what actually matters on a protein drink label, or the breakdown of how the recommendation shifts past 60 and 70. If you'd rather get there on food first, here are the highest-protein foods worth building meals around.

Straight Answers

Frequently Asked Questions

How much protein do older adults actually need?

Clinical consensus from the PROT-AGE working group is 1.0 to 1.2 grams of protein per kilogram of body weight per day for adults over 65, and 1.2 to 1.5 grams with resistance training or during illness. That works out to roughly 68 to 82 grams for someone at 150 pounds, and 80 to 95 grams at 175 pounds. The RDA of 0.8 g/kg was set as a floor to prevent deficiency in the average adult, not as a target for holding onto muscle.

What is the difference between a protein drink and a protein powder?

Convenience and cost, mostly. Ready-to-drink bottles are mixed for you and typically carry more sugar and fewer grams of protein per dollar. Powder lets you control the dose, control what it goes into, and skip the sugar entirely. If you are drinking one every day, the powder is usually the better economics and the shorter ingredient list.

Is whey protein a good choice after 60?

Whey works and it is well studied, so there is nothing wrong with it on the merits. The reason people move off it is lactose. Tolerance falls with age, and gut discomfort is one of the most common reasons someone abandons a protein habit that was otherwise going fine. Beef protein isolate paired with egg white protein gives you a complete amino acid profile with no dairy in it at all.

Does protein powder help with muscle loss?

Protein supports muscle maintenance alongside resistance training, and the research is consistent that neither one accomplishes much without the other. Training is the driver; adequate protein is what makes the training pay off. No powder treats or reverses a medical condition, and anyone telling you otherwise is selling harder than we are.

Is this a complete protein?

Yes. Beef protein isolate paired with egg white protein delivers all nine essential amino acids, including about 1.8 grams of leucine per serving. Leucine is the amino acid most closely tied to triggering muscle protein synthesis, and the threshold researchers point to sits near 2.5 grams per dose, which a full serving plus any food alongside it clears comfortably.

Does collagen count toward my daily protein?

Not really. Collagen is missing tryptophan and is low in leucine, so it does not do the muscle-building job that a complete protein does. Keep taking it for joints, skin, and connective tissue, where the evidence is genuinely good. Just do not count those grams toward your daily protein target, because your muscles will not count them either.

Can I cancel a subscription easily?

Yes. Two clicks in your account, any time, with no phone tree and no retention script. If you would rather a person handled it, text or email us and you will get a real reply within 24 hours. Your first order can also be a one-time purchase if you would rather try it before committing to anything at all.